Our Cacao comes from the Asháninka tribe. We work with them to ensure a fair deal for all, organic farming practises and to help them protect their land and lifestyle from outside influences.
Asháninka means "our fellows" or "our kin-folk."
Asháninka land is in the rainforests of central Peru. The Asháninka are known historically to be fiercely independent, and were noted for their "bravery and independence" by the Spanish conquistadors. They are striving to keep their cultural and enviromental heritage despite pressure from the encroaching outside world. For over a century, there has been encroachment onto Asháninka land from rubber tappers, loggers, Maoist guerrillas, drug traffickers, colonisers, and oil companies. They live a subsistence lifestyle.
The forest they live in is under threat, particularly from illegal logging and Coca growing. Cacao provides protection of their land and a cash crop where they can promote organic and traditional farming methods. Cacao is best operated as a co-operative, which is perfect for the communal living.
Where your money goes
Our Cacao reflects the true cost of fair trade. We are working hard to help the Asháninka protect their land- 8,157 species of Animal are sheltered in the land and 19 endangered species live in the valley. By giving the co-operatives a source of income we are contributing to the shielding of millions of acres of neighbouring forest. The Asháninka are at constant threat from logging and are involved in legal disputes to protect their land and livelihood, money earnt from Cacao contributes to this.